For sponsors, SEEN provides a complete audit of sponsorship properties & events. We will measure value of elements annually, improve your negotiating power, and determine which of you properties are performing.
Is your sponsorship achieving your marketing objectives?
Is your sponsorship impacting your bottom line?
Is your sponsorship returning your investment year over year?
Is your sponsorship under increased budget scrutiny?Enhancing your sponsorship through:
• Evaluation of elements
• Measuring cost to value
• Activation of assets
• Improved negotiation power
Deliverables:
1. Overview of assets - including the SEEN Value Index (SVI) measuring the cost-to-value
2. Total investment overview - Sponsorship fee, plus any additional activation dollars
3. Valuation of elements - using current/local advertising trends, each sponsorship element is assigned a value for tangible and intangible assets
4. Trend Analysis - attendance, ratings and demographics are provided to measure the strength of the property year over year to answer the question, “is their audience growing or waning?”
