METHODOLOGY
SEEN conducts a comprehensive review the sponsorship agreement, including any elements added outside of the written contract. SEEN reviews all expenses, promotions, results, sales, bonus coverage, earned media and any other resources or benefits of the partnership.
SEEN conducts a comprehensive review the sponsorship agreement, including any elements added outside of the written contract. SEEN reviews all expenses, promotions, results, sales, bonus coverage, earned media and any other resources or benefits of the partnership.
The SEEN evaluation methodology determines the value of both tangible and intangible assets included in a sponsorship based on the cost method. In other words, “what would it cost to buy similar advertising a la carte?”
The value of all the elements is totaled and compared to the total cost of the sponsorship investment (including fees, creative and activation charges). Those two totals are used to determine the SEEN Value Index (a percentage of the cost-to-value).
Included in the final deliverables are recommendations on how to increase the value of the sponsorship elements or contain the costs. SEEN's process is designed to provide sponsors tools to measure and maximize their investment year-over-year. We are also available to provide council in the negotiation process.
